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In the late 1960's, the Keenan family moved its potato operation to Prince Edward Island from New Brunswick. In 1982 brothers Ray and Alvin Keenan acquired the company, consisting of a growing, packaging and marketing operation.

PEI Potato Rollo Bay Farm Pictures
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Presently, the company farms a significant acreage of land located in Eastern Prince Edward Island. This land is worked on a three or four year crop rotation of barley, hay, flax and the principal crop, potatoes.

In 1993, the facility commenced operation under the name Rollo Bay Holdings Ltd. This company is structured with a very clear goal: to produce and market a top quality product.

Over the past few years the company has grown considerably and Rollo Bay Holdings is one of the largest agricultural entities in Eastern PEI. This growth resulted in our decision to acquire the latest technology, equipment and warehousing facilities. Rollo Bay Holdings has a sound and specific market perspective. This drives important decisions to acquire equipment and warehousing facilities that are state of the art. Rollo Bay Holdings Ltd. is well situated to provide top quality service that our customers and consumers demand. Current transportation systems allow us to offer next day delivery to most areas, which enables us to provide the freshest possible potatoes.

Our packaging plant, one of the most modern in North America, contains an automated processing line for grading, sizing and packaging. This allows us to achieve pinpoint accuracy in potato grading and sizing. We have temperature and humidity controlled storage for up to 400,000 cwt of raw product as well as a 100’ x 50’ refrigerated warehouse for storing packaged product.

The Keenan potato business has been built on a solid foundation with personal relationship building within the retail and food service channels. The Keenan name has industry recognition which has grown over the years and we are very proud of our reputation.


Tradition, commitment to quality, hard work, leadership in the potato industry, and the enduring nature of Keenan Family Farms are the cornerstones of our business.

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